Through the new partnership, Ending Loneliness Together and AIA Australia will raise awareness and educate communities about loneliness and its impacts on population health, wellbeing and productivity. In doing this, we hope to lift the stigma of loneliness and increase national recognition of loneliness as a health emergency so that more Australians have access to appropriate support.
Dr Michelle Lim, Chair of Ending Loneliness Together said, “Loneliness affects a significant proportion of our community but is widely misunderstood. While it is normal to feel lonely from time to time, the stigma of loneliness prevents people from opening up and seeking the help they need early. Without a collective national approach to understand, prevent, and reduce loneliness, the physical, social, and mental wellbeing of Australians will suffer. Our new partnership with AIA Australia will bolster our ability to work collaboratively and reach more Australians to change the trajectory of loneliness at an individual, family and community level.”
Damien Mu, CEO and Managing Director of AIA Australia said, “At AIA Australia, we’re passionate about increasing health awareness and supporting prevention-based activities, so we can help our customers and communities stay well.
“We know that loneliness is a growing issue in Australia and globally and it’s crucial that we raise awareness of this major public health issue. We’re pleased that we can extend our AIA Embrace ecosystem of wellbeing programs and partnerships to now include Ending Loneliness Together. By collaborating, we can drive improved health outcomes for all Australians so they can lead healthier, longer, better lives.”